What Is A Musician's Product? (It's Not What You Think)
If your main product isn't music, what is it? Discover exactly why musicians are failing in the modern age by not understanding this crucial principle...



If your main product isn't music, what is it? Discover exactly why musicians are failing in the modern age by not understanding this crucial principle...

Most musicians are still building toward a career that no longer exists. The old path, getting signed, having a team handle the business, and focusing almost entirely on the music, has been replaced by something that requires more from the artist but

Something is shifting in how fans interact with music, and most independent musicians have no idea it's happening. Three types of gamification are reshaping the music business right now, and where you stand when the dust settles depends entirely on..

If you haven't made at least $1,000 from your music in the last 90 days, the problem almost certainly isn't your talent. Most musicians are sitting on monetizable skills they aren't using, and instead waiting on streaming royalties...
